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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition, by Alvin C. Burns, Ronald F. Bush
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A concise presentation of marketing research fundamentals.
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Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
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The ISBN above is just for the standalone book, �if you want the book/IBM� SPSS� 18.0 Integrated Student Version you shoud order the ISBN listed below.
�
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM� SPSS� 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM� SPSS� 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
�
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- Sales Rank: #277125 in Books
- Published on: 2011-01-14
- Original language: English
- Number of items: 1
- Dimensions: 9.70" h x .90" w x 7.90" l, 1.45 pounds
- Binding: Paperback
- 391 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
The featured Excel plugin XL Data Analyst used in this book is no longer available!
By P. Dirosario
The data analysis plugin featured in this book and used for the exercises is not available anymore. You can probably find plenty of replacement analysis plugins/macros for excel, but the exercises are XL Data Analyst specific.
1 of 1 people found the following review helpful.
My favorite book ever!
By Yoghurt
Just kidding. It's a textbook.... About marketing and Excel. Woo hoo!
It did the job and provided the necessary information related to a basic marketing research course.
0 of 0 people found the following review helpful.
It's a rental so I'm not sure what I expected ...
By Promise
It's a rental so I'm not sure what I expected but the book is falling apart and it's actually kind of gross... lol
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